Meet the Team

Education Content Developers

LiteracyPlanet brings together evidence-based, curriculum-aligned content and cutting-edge digital technology. Our in-house team includes highly experienced and passionate English educators who are each committed to improving student literacy learning outcomes.


Kylie Della Valle

Kylie is a primary school educator with more than 18 years of classroom and leadership practice gained in both Australia and the United Kingdom.

She has worked as a Curriculum Co-ordinator, where she led the strategic design, development and implementation of English teaching, learning and assessment. She has co-ordinated the administration of Australia’s Best Start and NAPLAN standardised assessment programs, and led teams to analyse data and evaluate program effectiveness.

With a Certificate of Gifted Education, she has also directed whole-school differentiation of the Australian English curriculum to improve student engagement and learning outcomes.


Annelise Mitchell

Annelise’s teaching career has centred around a commitment to literacy and curriculum engagement.

She has worked as a Curriculum Co-ordinator for Senior English, and helped to effectively implement the Australian Curriculum, in both public and private schools.  She has been an English Curriculum and Literacy Specialist for the Education faculty at James Cook University, helping to educate English teachers of the future.

She has also operated her own tutoring centre, where she designed a comprehensive curriculum that scaffolded the entire literacy process, and to ensure student learning and engagement, from Early Childhood to University level.

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Rob Mudie

Rob has enjoyed an impressive 35-year career in education, as a highly qualified teacher specialising in English.

He has worked in both the private and state education sectors in the United Kingdom and Australia, and held senior positions in a number of secondary schools, including Head of English for a high-performing school in England and Head of Humanities for a leading secondary school in NSW, Australia.

Rob joined LiteracyPlanet in 2014 and was instrumental in establishing the company, and introducing LiteracyPlanet to schools, in the United Kingdom. He is an enthusiastic trainer for teachers in the use of LiteracyPlanet, as well as developing and writing content for senior students.

Board of Directors


Heith Mackay-Cruise


Heith has more than 20 years experience leading companies in the education, technology and media sectors. He was founding CEO of Sterling Early Education and has served as global CEO of Study Group and CEO for PBL Media New Zealand. Heith is also Chair of hipages Group and the Vision Australia Foundation, a non-executive director of ASX listed Bailador Technology Investments and LifeHealthcare Group, a non-executive director of Academic Colleges Group (NZ), and a member of the Adara Partners Advisory Board. 


Shane Davis

Founder and Director

Shane began developing literacy focused elearning software in 1999, and quickly realised the magic of computer aided learning for children. In 2008 he established Intrepica Pty Ltd to create LiteracyPlanet, to provide an online program for anywhere-anytime learning. Shane believes in giving children of all ages and any ability the opportunity to unlock their potential by improving their literacy skills. He is very proud of the difference LiteracyPlanet makes to the lives of teachers, parents and children from all walks of life.


Adam McArthur

CEO and Managing Director

Adam's management and corporate development experience comes from working in a variety of sectors in the US, Europe, Asia and Australia. This includes serving as CEO to successful digital growth businesses, such as News Corp's Moshtix and ParcelPoint. As CEO of LiteracyPlanet, he brings this experience together with his passion for education and children having access to resources that can set them up for a successful future. Named in The Educator's 2016 'Hot List' Adam is excited about delivering effective literacy education in an increasingly digital world.

David Leslie

David Leslie

Investment Director Ellerston Ventures
David has over 20 years experience in technology and investment markets as a researcher, analyst and investor. Most recently, David has been the Investment Director for the Ellerston Ventures Fund, where he leads the investment process, due diligence and negotiations with investees. As the representative of Ellerston, David is the Chairman of Better Caring, a Director of Hipages and an Alternate Director of Friendsurance Australia.

Our Partners